THEBALM - PRIMING IS EVERYTHING®BLACK
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Welcome to prime time! Take your lidded looks to new dimensions with our cream Black and Neutral Eyeshadow Primers.
Our bold Black Eyeshadow Primer transforms any eyeshade into a whole new hue, doubling your shadow wardrobe. Gorgeous on all skin types and tones, this primer provides a smooth black surface to create a smokey look while transforming the shade and brilliance of your shadow.
Our Neutral Eyeshadow Primer acts as a base to keep your shadows in place and gives your color a bright and brilliant pop. Dab a few dots all over your eyelid and blend for a foundation on which to build a lasting look without creasing or fading.
Whatever eye shade you choose, these versatile primers will keep your look fresh from day to (late) night.